Don’t Click This

I run adsense on most of my sites, which up until Christmas was providing steady revenue, but not really anything to write home about. Then, over the Christmas period I had a strange increase in earnings despite the fact that traffic was down. I didn’t think much of it at the time as I thought traffic and earnings would return to a normal level after the holiday season.

How wrong I was! I’ve just been looking over my stats and traffic has returned to normal levels as I suspected, but adsense earnings per day has actually doubled. I can’t figure it out, I’ve not changed anything, visitors are around the same levels as before the holdiay season so what’s going on?! Not complaining, it’s just strange! This has made me think though, and I’m going to see if I can do some tweaking to the ad units and increase my CTR further.