Mekin’ Money Online…The Future?
As I was browsing the A4U Forum today I noticed a ton of questions from people new to affiliate marketing, something which I’ve noticed more and more since the new year (hell, I only got into this a few months ago) and I can’t help wondering what’s going to happen in a couple of years. As more and more people turn to the internet for their dollar (not specifically affiliate marketing), it’s getting a lot more competitive and there are fewer niches to explore. How long is this going to work for? Is there always going to be money for people to make; are there enough new areas and niches popping up to meet the ‘demand’?
Obviously people who have established themselves as ’super affiliates’ etc will probably be fine but what about everyone else? A general rule with internet marketing is that 20% of affiliates produce 80% of the total revenue for a given program or whatever so it’s more than likely that people (the other 80%) will start to get squeezed out eventually, as they begin to find they can no longer compete.
I guess the key is to adapt and diversify if you want to succeed - The days of a simple shopping directory or comparison site are definietly long gone! It will certainly be interesting to see how the landscape of this industry looks in the next couple of years…
I m sure future for affliate marketing looks too good.
There is still a huge opportunity for education and increased awareness about the benefits of affiliate marketing at a higher level within businesses. This is increasingly happening as the exponential growth of e-commerce makes it impossible for merchants to ignore.
The UK online market was worth £3.86bn in year 2006 and its growth rate is 62%.
The UK market for affiliate marketing have grown 60% in 2006, breaking through the £2 billion mark to an estimated value of £2.16 billion.
So the future for affliate marketing looks to be great.
Sure, it looks good on paper, but that doesn’t really account for the number of new people trying to enter the industry - it’s already very competitive and far as I can see it’s only going to get more so.
[…] Before Christmas UK affiliates were asked if they were participate in the first ever affiliate census. The results have now been published and there are definitely some interesting statistics. The most surprising statistic in my opinion was that nearly half (49%) of all participants earned just £500 or less per year! I guess this further supports the 80/20 rule too. Quite a few people have had something to say about this already and I don’t really want to repeat what’s already been said, so here is a link to download the cenus and some links to other people’s opinions on the results. […]