Don’t Click This

I was reading a post over on the A4U Forum today about when the best time to launch a new site is. Perhaps the immediate answer that comes to mind is ‘when it’s ready’ but I don’t think it’s that simple.

Obviously, you want the search engines to index your site as quickly as possible but you also don’t want people visiting and being put off by incomplete content before it’s ready. Plus you don’t want to upload a site with a load of dead end links.

This is why I always try an adopt a ’stages stratergy’ when I’m uploading new sites. What I mean by this is that I’ll always split parts of the site up so that they can be published independantly of other sections, as this way you can get some inbound links and keep adding more content gradually.