Don’t Click This

Honda have today launched their new site, myearthdream.com. They have designed a new livery for their 2007 F1 car, which is essentially a picture of the earth, in order to raise awareness of enviromental issues. The car has no other coporate logos on it other than the insignia required for F1 cars. The idea behind the website itself is to encourage people to make a pledge to change an aspect of their lifestyle in order to help the environment and in return have their name inscribed both onto the ‘digital car’ that appears on the website and the real F1 car!

Well…this is certainly an interesting idea and, as so many things these days, seems to be inspired by the original MDHP. I expect there’ll be a lot of press coverage about this and it’ll be interesting to see what kind of response this generates. It is interesting that they are promoting ‘awareness for environmental issues’ on an F1 racing car - not exactly the greenest of machines!!